Mayk Launches AI Karaoke Product popstarz.ai

MAYK

Mayk, the artificial intelligence and user-generated content music tools company, has announced the launch of its latest product, popstarz.ai. Promising to help anyone playfully assume the identity of a pop star and allowing the user to sing their favorite song, the company hopes to revolutionize karaoke and strengthen the artist-fan relationship.

To include popular songs in the service, the company licensed the library of former karaoke company Stingray Karaoke. All a user needs to do is sing a little and then the service does the rest. “Instead of using auto-tuning, we take a three-minute voice sample and create a more refined AI version of your own voice. Think of it as voice identification,” he says. Stefan Heinrichfounder and CEO of Mayk.

Users then take a selfie, select their song, and popstarz.ai produces a clearly sung version of the karaoke selection using the user’s refined voice model and combines it with a selfie of the user in the style of their favorite artist. The result is cropped vertically and can be easily shared on social networks.

A playful tool, Heinrich imagines that its target audience is young people from Generation Z and Generation Alpha, who are looking for something fun to do with their friends. “Being a pop star is one of the top three dreams that kids have,” says Heinrich. “This makes it possible in a fun and easy way.”

Heinrich founded Mayk in 2020, taking his experience from years as head of global marketing at TikTok, CMO at Cameo, and product marketing at YouTube and applying it to his own vision. The company creates fun tools for music fans to further interact with their favorite artists and focuses primarily on offering products for audiences from children to teenagers.

The company also has other services, including its UGC song creation app mayk.it and covers.ai.