‘The Traitors’ Beats ‘Masked Singer’ To K7 Format Of The Year

BBC/Lambert Studio/Paul Chappells

EXCLUSIVE: The traitors continued its path of global domination with 11 territorial launches in 2023, displacing The masked singer as Format of the Year from analytics firm K7 after four years of dominance.

The number of Traitors Worldwide releases are up 57%, with countries like Spain on HBO Max, Germany and Finland releasing new versions, according to K7’s latest report. Following the giants report, which will be presented today on MIP TV in Cannes.

It is the first time in four years that The masked singer has not been the most launched format around the world, with a quieter 2023 for the successful Korean series that is now more established in major territories.

AND The traitors “It looks set to further cement its rapid rise up the global format charts” with nine releases in 2024, bringing its worldwide total to 30, K7 added.

The high drama series, which originated in the Netherlands, sees a group of reality TV stars or non-celebrities play a murder mystery game and work together to build a prize fund worth up to $250,000. Hidden among the Faithful are the Traitors, whose goal is to eliminate the Faithful and claim the prize for themselves.

Word of mouth led to an increase in sales for distributor All3Media International, which increased its number of active formats by 8% to 170, helped by companies such as Glasses box, cash taxi and Naked attraction. The traitors airs on the BBC in the UK and Peacock in the US, and both versions were produced by Studio Lambert from a castle in the Scottish Highlands.

Elsewhere, John de Mol Floor, which launched on Fox in January, was dubbed Format To Watch by K7 in anticipation of a big 2024 in which 11 versions are expected to hit the small screen by the end of the year. In the show, 100 contestants compete in trivia duels on a giant LED floor that is divided into 100 equal squares.

Banijay’s “meteoric rise” Good luck guys I watched that show called Rising Format Star, having clocked up six new adaptations “in quick succession” in 2023. Originally released on W9 in France in 2016, Good luck guys It involves 12 young influencers traveling to a remote tropical beach where they must survive without all the modern conveniences and trappings of their privileged lives at home.

The Renaissance of the Year was the Fremantle feature film family dispute and from amazon LOL: The last one to laugh was named Streamer Format Star, and Prime Video took home the Rising Format Buyer award.

In response to declining advertising revenue and lower program budgets, K7 said the year was characterized by “risk-averse broadcasters increasingly seeking formats with a proven track record.” “In 2023 we see a significant increase in the number of classic formats and franchises returning to our screens,” she added, citing companies such as family dispute. “Unsurprisingly, game show and game show titles were at the forefront of this growth.

Great year for Japan

HA HA HA: The last laughingJapan’s success fueled a big year, as it became the fourth-largest exporter of formats behind established giants such as the United States, the United Kingdom and, driven by The traitors – The Netherlands.

Japan’s success was also helped by the resurgence of The dragon’s lairwhich was sold to several new territories last year, along with ninja warrior and Hole in the wall.

The United Kingdom has just surpassed the United States with 25% of new exports coming from the country of I’m a celebrity and love island, with the Netherlands behind at 15%.